Privacy Policy

Anna Wear

Information on the Handling of Personal Data

We appreciate your visit to our website and your interest in Anna Wear. Protecting your personal data is very important to us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website.

Personal data refers to any information that can be used to identify you directly or indirectly.

1. Data Controller

The data controller responsible for processing personal data on this website, in accordance with applicable data protection laws including the General Data Protection Regulation (GDPR), is:

Anna Wear
Email: info@anna-wear.com

The data controller determines the purposes and means of processing personal data.

2. Website Security

For security reasons and to protect the transmission of confidential content, this website uses SSL/TLS encryption. You can recognize an encrypted connection by “https://” and the lock icon in your browser.

We do not use automated decision-making or profiling that produces legal effects or significantly affects users.

3. Data Collection When Visiting Our Website

When you visit our website for informational purposes only, certain technical data is automatically collected and transmitted by your browser to our servers. This includes:

Pages visited
Date and time of access
Amount of data transferred
Referring URL
Browser type and version
Operating system
IP address (anonymized where possible)

This data is processed based on our legitimate interest in ensuring the stability, functionality, and security of our website. It is not used to personally identify visitors.

4. Cookies

Our website uses cookies to improve user experience and enable essential functions. Cookies are small text files stored on your device.

Some cookies are deleted automatically after your session, while others remain stored to recognize your browser during future visits.

Cookies may collect technical data such as browser information, approximate location, and IP address. These are used to:

Improve website functionality
Save user preferences
Enable shopping cart features

We may also work with third-party providers who place cookies on your device for analytics or marketing purposes.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

Upon your first visit, you will be asked to consent to non-essential cookies via a cookie banner.

5. Contacting Us

If you contact us via email or a contact form, personal data is collected solely for the purpose of responding to your request.

Processing is based on our legitimate interest in communication or, where applicable, on contractual necessity.

Your data will be deleted once your request has been fully handled, unless legal retention obligations apply.

6. Customer Accounts and Orders

When you create an account or place an order, we collect the personal data necessary to process your purchase.

You may request deletion of your account at any time by contacting us. After completion of your order or account deletion, your data will only be stored as required by law.

7. Email Marketing

If you subscribe to our newsletter, you will receive updates, offers, and news via email. Subscription requires your explicit consent through a double opt-in process.

We store your email address, IP address, and registration timestamp to ensure compliance.

You can unsubscribe at any time via the link in our emails or by contacting us.

Existing Customers

If you have made a purchase from us, we may send you emails about similar products based on our legitimate interest. You can opt out at any time.

8. Order Processing and Payments

To process your order, your personal data may be shared with:

Shipping providers
Payment service providers

Payment Providers

Payments may be processed through providers such as PayPal or Klarna. Data is shared only as necessary to complete transactions.

These providers may perform their own checks and process your data according to their own privacy policies.

9. Review Requests

With your consent, we may send you a one-time request to review your purchase. You may withdraw your consent at any time.

10. Social Media

Our website may include social media buttons (e.g., Instagram or Facebook). These are implemented in a privacy-friendly way.

No data is transmitted unless you actively click on these buttons. Once you do, the respective platform’s privacy policy applies.

11. Advertising and Analytics

We may use tools such as:

Google Analytics
Google Ads
Facebook Pixel

These tools help us improve our website and marketing efforts.

Where required, data processing is based on your consent. IP anonymization is applied where possible.

You can opt out via browser settings or provider-specific tools.

12. Retargeting

We may use remarketing technologies to display relevant ads to users who have previously visited our website.

This involves cookies and can be disabled through your ad settings.

13. Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Data portability
Withdraw consent at any time
File a complaint with a supervisory authority

If you object to marketing, your data will no longer be used for that purpose.

14. Data Retention

We store personal data only as long as necessary for legal or contractual purposes. After that, it is securely deleted.

15. Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: